May 30, 2019
Organization’s first-ever public service announcement unveiled timed to Lupus Awareness Month and narrated by seven-time Grammy Award-winner Toni Braxton
LOS ANGELES, May 29, 2019 /PRNewswire/ — Lupus LA, a non-profit organization dedicated to finding the causes of and a cure for lupus, today unveiled its first-ever public service announcement as part of their Your Story Our Fight campaign, which launched earlier this month at their annual fundraiser, the Orange Ball 2019. The new campaign was made possible through a generous grant from GSK, a science-led global healthcare company, which is dedicated to finding additional effective treatments for lupus and advancing patient care, advocacy, and support.
The PSA is narrated by legendary R&B/pop pioneer and seven-time Grammy Award-winner Toni Braxton, who also serves on the Lupus LA Board of Directors. Diagnosed with lupus several years ago, Braxton hasn’t allowed that to slow her career momentum nor her role as a proud mother of two.
Lupus LA fights to shift each patient’s story from pain to promise by providing patient services and programs, supporting medical research and sparking national advocacy. The new public service announcement declares community as a step forward in finding the solution, because Lupus LA believes lupus is a fight that can be won together.
As May’s National Lupus Awareness Month comes to a close, the organization’s new campaign efforts will also allow lupus patients to share stories, build community and foster relationships through free regional support groups.
“Lupus LA has always been on the forefront of raising awareness for this challenging autoimmune disease, but this campaign will allow us to expand that reach and share this important message in a new way,” says Adam Selkowitz, Chairman of Lupus LA. “Telling lupus stories is critical to the overall effort to shed light on the seriousness of this disease and to assist us in finding the cause of – and hopefully one day, a cure for –lupus.”
Lupus is an incurable autoimmune disease that is widespread in the U.S., affecting more than 1 million Americans. However, research shows that nearly two-thirds of the public knows little or nothing about the disease. In fact, more Americans have lupus than AIDS, cerebral palsy, multiple sclerosis, sickle cell anemia and cystic fibrosis, making it one of the country’s most prevalent medical problems. In Los Angeles County alone, there are more than 60,000 people suffering from lupus.
Lupus LA relies on the generosity of donors to ensure the longevity of its mission to find the cure for lupus while supporting the needs of people with lupus and their families. Since the year 2000, the organization has raised over $13,000,000 for the cause, primarily through special events. Visit lupusla.org for more information on giving, and to stay plugged into their upcoming events.
Watch the public service announcement here.
About Lupus LA
Lupus LA, a non-profit health organization, is dedicated to finding the causes of and a cure for lupus while providing support, services and hope to all who suffer from the autoimmune disease. Lupus LA raises funds for three core values: supporting medical research, providing patient services, and promoting awareness and advocacy. Lupus LA has raised over $13,000,000 for the cause, primarily through special events – the Orange Ball, MBJAM featuring Lupus LA Ambassador Michel B. Jordan, and the Hollywood Bag Ladies Luncheon, along with support from the community through their GO Team volunteer program.
While lupus is widespread, awareness and accurate knowledge about it are lacking. Research shows that although 1 million people in the U.S. have lupus, nearly two-thirds of the public knows little or nothing about the disease. In fact, more Americans have lupus than AIDS, cerebral palsy, multiple sclerosis, sickle-cell anemia and cystic fibrosis, making it one of this country’s most prevalent medical problems. In Los Angeles County alone, there are over 60,000 people suffering from lupus.